Feature defines modern culture, bringing together fashion, music, art and sneaker collections in a fresh and unique way. Based in Las Vegas, Nevada, this contemporary boutique supplies the most cutting edge selection of shoes, watches, sunglasses, apparel and accessories.
Feature came to us with a clear mission – They wanted to improve their online presence and create a fully functional website that is visually appealing and effective, while elevating their brand. In addition to a user-friendly shopping experience, it was important to have a strong blog page which would feature latest news and updates, enabling Feature to actively engage with their following.
This fine balancing act between strong design/branding and maximizing conversions required research, collaboration, and experimenting with all sorts of design elements. We developed a flat design for a clean yet bold and unconventional result. We focused on creating highly visual blog pages to emphasize the lifestyle aspect of the brand, and we integrated it with the online store so customers can seamlessly shop while reading. We also added the ability to easily create and display regular countdowns for new product releases, achieving a real-time feel to the site.
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