With 30 million Facebook followers, you (or your Mom!) have likely seen one of So Yummy’s short recipe videos that make even the fanciest treats seem simple. The entertaining recipe and cooking hack videos, now shoppable on Walmart.com, have made So Yummy the most popular brand on social media according to view and engagement data. First Media partnered with Weberous to create So Yummy’s very first website, which also included a blog.
WHAT WE’VE MADE
Weberous designed SoYummy.com to let the colorful and enticing recipe videos take center stage. The team created a custom HTML5 video player with advanced features like ad serving, and robust tracking to allow So Yummy to analyze viewer interactions. Even with thousands of searchable recipes and rich media on the site, Weberous ensured that all pages loaded quickly, giving novice cooks and expert chefs alike a seamless user experience.