The cosmetics world was missing bold, ultra matte lipsticks until Dana Bomar and Lora Arellano stepped in. In 2012, the two founders of Melt decided to take matters into their own hands, by partnering up, and blending (no pun intended!) their years of makeup and retail experience with marketing prowess to create products that would fill the void. Melt is now one of the biggest success stories among independent cosmetics brands.
WHAT WE’VE MADE
Weberous started working with Melt at the very beginning, creating their first ecommerce website – which sold out of their 5 original lipstick shades within minutes of launching. The Weberous team’s partnership with Melt has grown through multiple site iterations, and continues to this day. The brand has amassed nearly 3M Instagram followers over the past decade and is now also available in the makeup mecca, Sephora.
This all looks amazing. Thank you guys for all you do!