Feature defines modern culture by merging fashion, music, art, and sneaker collections in a fresh way. Based in Las Vegas since 2010, this contemporary boutique offers a cutting edge selection of shoes, watches, apparel, and accessories. They approached Weberous with a clear mission: to create a user-friendly and visually appealing ecommerce site that elevated their brand. They also wanted a solid blog to actively engage with their followers, plus share the latest news and updates.
WHAT WE’VE MADE
After much research, collaboration, and experimentation with creative elements, Weberous developed and created a modern design, for a clean and minimal but bold look, to resonate with the streetwear target audience. Highly visual blog pages reinforced the lifestyle aspect of Feature – and with a seamlessly integrated online store, gave customers the ability to shop while reading! Weberous also built a special releases raffle tool for Feature, to create and launch raffles for limited release products as they hit the site – stoking the anticipation. This unique project was a successful balancing act between strong design and branding, while maximizing conversions.
Rafael can offer a ton of insight on the pros and cons of making the switch to Shopify. The Weberous team are awesome so I’m sure they will be able to lead you in the right direction.