Created by champion bodybuilder James Kohler, FitRx offers a training program and fitness coaching services that cover all aspects of wellness: mentality, exercise, and diet. James wanted to grow brand awareness by taking FitRX online, and creating a digital hub of wellness info that included ecommerce capability too. The website also needed a password-protected intranet component with private content for subscribed customers. James had already organized his vast content library which was helpful to quickly define the website’s architecture.
WHAT WE MADE
While Weberous designers partnered with James to help bring his aesthetic to life, the development team first tackled the WordPress backend and developed the membership system. Weberous created a custom plugin and optimized the FitRX member database to make the connection seamless, plus integrated the site to MailChimp’s API. Now, with an integrated marketing automation and email service, FitRX could deliver membership info and a custom video series via email. The online store successfully launched on a customized version of WooCommerce, with payments processed by Paypal Pro – and remained fully editable through an admin interface tailored to the brand’s needs.
The website is by far the best I've had to date, and does a great job marketing who I am and what I have to offer.