FitRx is an innovative brand that offers an effective and sustainable, 6-month training program and personal fitness coaching services. Created by champion bodybuilder James Kohler, and by covering all aspects such as mentality, exercise, and diet, the FitRx program is structured in such a way to get you results in the shortest possible.


FitRx wanted to offer their program, personal coaching, and a series of products for sale online. The site would have to be a major hub of functionality and information, with an intranet for customers that subscribed to the program allowing them to login with personalized credentials and access the program's private content. They needed great design and a balance between showcasing James's personal experience and expertise, and pushing the brand name to create awareness.


James had organized all his content and we were tasked with actually turning it all into a user friendly and functional website. Due to the vast amount of content and features of the website, once again web architecture was key. Once we had that, our development team started working on the Wordpress backend and building the whole membership system, while the design team took lead on perfecting the look. James worked very closely with the design team and provided guidance and feedback throughout the process, which really helped us realize his vision. We created a custom plugin and optimized the database to make the membership work seamlessly, while we integrated the site to MailChimp's API to handle the delivery of a video series and membership information via email. The store runs on a customized version of WooCommerce, with payments funneled through Paypal Pro. The whole site is fully editable through a tailored administrator interface.

The website is by far the best I've had to date, and does a great job marketing who I am and what I have to offer. James Kohler



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